CUPPING EVENT – SECTOR SEVENTEEN
An exclusive coffee cupping event, celebrating sector seventeen's 1 year anniversary.
Creative direction, graphic design, video editing
One of the first times a cupping event has been open to the general public in Muscat, which demystified specialty coffee to the local community.
The challenge: to mark the cafe's 1 year anniversary, announce the cupping & create hype, visually explain coffee cupping to an audience that may not be familiar with it, communicate our collaboration with Crankhouse Coffee in Exeter, and James Hoffman's The Decaf Project, and tease our own retail beans.
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Edition 01 – 1 Year Anniversary
A special preview of our new beans – hosted through our very first cupping event.
The Decaf Project by James Hoffman
We’ve gotten our hands on these exclusive beans, a worldwide project organized by James Hoffman – and we’re giving you a chance to experience them first-hand in our cupping event.
“For the first time ever, you will be able to taste the same coffee that has been decaffeinated three different ways, alongside the caffeinated version. If you’re curious about decaf or coffee - then this will be a lot of fun!” - James Hoffman
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